These 53 college towns 'eat the most Chipotle' and the chain will reward them by staying open un
Redeem now - Chipotle said it plans to keep 53 college-town stores open until midnight on Halloween.
- The chain said it is targeting college towns popular with Gen Z, a group that likes to eat late.
- Other fast-food chains, like Pizza Hut and Wendy's, are also betting big on late-night hours.
Chipotle is joining a growing list of fast-food chains that are expanding their late-night hours.
But instead of going national with its late-night business, Chipotle is targeting "college towns that eat the most Chipotle," the chain announced Wednesday.
The fresh-Mex chain, which has more than 3,250 restaurants, said 53 college towns will stay open until midnight on Halloween – a busy night for the brand. Stores typically close around 10 p.m. but hours vary by location, the chain told Insider.
On Halloween, stores across the country will be offering a $6 entree as part of the chain's 23-year-old "Boorito tradition" promotion. The offer, valid only for digital orders, starts at 3 p.m. local time and runs until closing.
The chain said it is extending hours in its top-performing college-town locations in states like North Carolina, Ohio, and Florida to embrace "the late-night dining preferences of Gen Z."
"Over the past two years, Chipotle has seen a 30 percent increase in transactions after 8 p.m. on Halloween and 81 percent of 18- to 26-year-olds surveyed reported wanting to see Chipotle open until midnight," the chain said.
Late-night sales have been making a comeback for fast-food chains. According to Nation's Restaurant News, which cites Circana Crest data, late-night traffic increased by 7.5% in the second quarter this year compared to the same period in 2022.
On Wednesday, Pizza Hut said locations nationwide will "stay open until midnight or later with several restaurants even staying open as late as 2 a.m."
In its second-quarter earnings call in August, Wendy's said its push into the late night paid off with double-digit sales growth.
Here is the list of 53 Chipotles in college towns that are staying open until midnight on Halloween:
Alabama:
Tuscaloosa: 1800 McFarland Boulevard East, Suite 608
Arizona:
Tempe: 1038 S. Mill Avenue
Flagstaff: 1111 S. Plaza Way
California:
La Jolla: 8657 Villa La Jolla Drive, Suite 209
Berkeley: 2311 Telegraph Avenue
Long Beach: 1800 Ximeno Avenue
Los Angeles: 1077 Broxton Avenue
Colorado:
Boulder: 1650 28th Street, Unit 1224
Florida:
Gainesville: 1432 W. University Avenue
South Miami: 6290 S. Dixie Highway
Tampa: 2576 E. Fowler Avenue
Orlando: 11680 University Boulevard
Georgia:
Atlanta: 718 Ponce De Leon Ave NE
Athens: 165 Alps Road
Illinois:
Champaign: 528 E Green Street, Suite 101
Indiana:
West Lafayette: 200 W. State Street
Bloomington: 420 E. Kirkwood Avenue
Louisiana:
Baton Rouge: 101 W. State Street
Maryland:
College Park: 7332 Baltimore Avenue
Salisbury: 1016 S. Salisbury Boulevard
Michigan:
Ann Arbor: 235 S. State Street
East Lansing: 539 E. Grand River Avenue
Minnesota:
Minneapolis: 800 Washington Avenue SE
Mississippi
Oxford: 2151 Jackson Avenue W
Missouri:
Columbia: 306 South 9th Street
New York:
Vestal: 4698 Vestal Parkway East
New York: 117 E. 14th Street
New York: 2843 Broadway
North Carolina:
Raleigh: 2316 Hillsborough Street, Suite 100
Charlotte: 9335 N. Tryon Street, Suite 101
Chapel Hill: 301 W. Franklin Street
Greenville: 610 Greenville Boulevard SE
Wilmington: 1525 Fordham Road, Oleander Drive Pad
Ohio:
Columbus: 1726 N. High Street
Athens: 41 S. Court Street
Oxford: 1 W. High Street, Suite 101
Cincinnati: 2507 W. Clifton Avenue
Bowling Green: 1558 E Wooster Street
Dayton: 1211 Brown Street
Oklahoma:
Norman: 765 Asp Avenue
South Carolina:
Clemson: 393 College Avenue, Suite 201
Tennessee:
Nashville: 400 21st Avenue South
Knoxville: 1701 Cumberland Avenue
Texas:
Waco: 721 S. 4th Street, Suite 100
Lubbock: 2411 Glenna Goodacre Boulevard
College Station: 815 University Drive
Austin: 2230 Guadalupe Street #32
Pennsylvania:
State College: 116 Heister Street
Philadelphia: 1100 W. Montgomery Avenue, Suite A
Utah:
Salt Lake City: 734 East 400 S
Wisconsin:
Madison: 658 State Street
Milwaukee: 600 E. Ogden Avenue
Washington, DC:
2000 Pennsylvania Avenue NW Lobby 15
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